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Referral Marketing: How to Apply to Your Business
8 min read My friends often ask me for restaurant referrals. Which makes sense, given that I really enjoy going out and eating in nice places. In fact, I’ve even created my own rating system according to ambiance, taste, cost, and overall experience.
And to my happy surprise, the owner of the restaurant that I most often suggest to my friends, realized how many referrals I’ve made and decided to thank me by giving a special bottle of wine last time I visited. I was, of course, very glad by his gesture and ended up calling even more friends to go there, always telling them about this awesome experience.
This is a classic case of a win-win for all parties: I was happy, my friends had a great time, and the owner increased his revenue and won more loyal customers.
This, my friends, is Referral Marketing. And today you are going to understand once and for all how to use it for your brand.
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9 Marketing Trends For You To Adopt In 2023
7 min read Every quarter there seems to be new marketing trends arising from social media or from the public. And as marketers, we know how challenging that can be for brands. That’s why we decided to make the job easy by bringing in some exciting marketing trends for you, that will help you carve out the perfect marketing strategy for 2023.
Marketing trends change as companies adopt new technologies. For example, we have transformed from black-and-white newspaper ads to full-fledged graphics and videos on social media and that seems to be working just fine. Brands cannot just rely on their time-tested marketing practices in this constantly evolving marketing landscape. An effective marketing strategy is tailored to changing values and interests of consumers.
With the constant influx of new technologies and marketing trends in 2022, marketing has been really exciting and I feel that 2023 will be even more interesting. So without further ado, let’s move on to the core of this conversation and discuss the Top 9 Marketing Trends For You To Adopt In 2023.
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