6 min read Social Media Marketing is the practice of promoting your business and making sales on social media sites like Instagram, Twitter, and Facebook. Social media marketing is crucial when your company releases a new product and you intend to advertise the launch on social media moreover, it’s a great tool to engage with your customers online. It also counts as social media marketing if you produce interesting material that illustrates the principles and history of your company.

 You may boost sales while promoting your company by learning social media marketing strategies and you’ll be successful in reaching more people across platforms that are affordable and successful with social media marketing. By creating high-quality material for social media, you may reach a larger audience. The huge presence of international brands on social media is a predicament to this fact and that’s why you need to incorporate social media marketing. 

6 min read In the past, there has been a debate on the differences and similarities between B2B and B2C marketing where some say both are totally different concepts, while some say they are two sides of the same coin. However, I feel B2B and B2C are mutually inclusive concepts with a few common elements.

Business-To-Business (B2B) marketing is the approach to selling your products or service to the business, whereas, Business-To-Consumer (B2C) marketing is the approach to selling your product or services to individuals or direct consumers. So, the only difference between them is the distinctive audiences and the way to communicate with them. 

In this blog, we’ll explore the key areas where they overlap and some of their distinct characteristics. We will also discuss their evolution into a modern marketing concept that will help marketers have a clear view to communicate with target audiences.