social media Archives

How to Develop a Content Marketing Strategy for Blockchain Projects?

8 min read In recent years, the use of blockchain has spread and more applications for it are emerging all the time. In the blog, we will work on how to develop a content marketing strategy for a company that is at the core of this developing technology.

Blockchain technology was created to solve a lot of security issues that were seen in the banking industry. To make it accessible to the public, it needed an interface and that is what blockchain provides: an orderly system which manages the integrity of transactions that can be viewed by all yet still has accuracy and privacy.

9 Steps to Build a Content Marketing Strategy

7 min read The fact that you’re reading this blog underscores the scope and efficacy of content marketing for brands. You can establish leadership in your niche and convince people to buy from you, by churning out good content and that’s the gist of it.

Content marketing started out as an interesting new concept in the world of marketing after the Internet opened doors of accessibility for people regardless of physical boundaries. But what started out as an experiment by marketers around the globe became a central pillar in the new-age digital marketing.

With the rise of social media platforms and dynamic web pages, a major chunk of attention shifted towards meaningful content. And attention is a great opportunity to sell. If you can convince people that your brand is reliable and trustworthy by giving away true insights to people. You will garner some really high-quality leads, slowly but surely.

And the best part is that it is completely organic and therefore, a sustainable strategy for a brand to new customers. Think of any brand, no matter how big or small, they have a meticulous content marketing strategy in place, not because it’s a trend, but because it’s really effective.

Content marketing can give you ROIs that you can’t possibly achieve through paid marketing campaigns. No matter what industry you belong to, if you have a business, you need a good content marketing strategy to survive the vicious competitive environment and our conversation today is all about how you can build the perfect content marketing strategy for your brand.

7 Essential Strategies to Build a Community on Twitter

6 min read Twitter is a fast-paced platform. Where tweets come and pass by at blazing speeds and it’s almost impossible to stand out with your tweets alone, at least in the initial stages. Individuals who did build a community on Twitter have the benefit of extra exposure and reach and can easily trend a topic on a whim if they wanted to.

These benefits are hugely sought after by brands who wish to promote their products through social media platforms.

Trust me when I say this, Twitter is the fastest way to promote a product and if used in the right manner can give you insane ROIs for a fraction of the money you spend on other channels.

So one thing is clear from our conversation so far, you need a strong presence on Twitter and an even stronger community to magnify your marketing efforts!

But how to build a community on Twitter?

Follow these tips and stay consistent with your efforts and I promise you that you will see the results!

How to Set Up Twitter Ads and 3 Reasons to Start Now

8 min read Twitter is a great place to be in! It’s probably the most engaging and active social media platform of all with a consistent influx of the latest updates, news, and opinions. The platform is always action-packed and ready to engage with you on the first sign of your arrival!

But this uninterrupted flow of tweets and the high levels of engagement end up acting as a double-edged sword, because your tweets will probably disappear under the pile in 1 second and all you’ll be left with is a handful of likes and retweets.

Therefore, as a brand, you need to have a proper grasp of Twitter Marketing so that you can leverage your ideas to extract the highest amount of conversions from the platform. Because for the same amount of effort that you put elsewhere, you can probably generate more leads on Twitter than any other platform or social media ads, all thanks to its high activity structure!

But that’s not the only reason why you should be excited about Twitter ads.

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Social Media Marketing: How To Build A Killer Strategy

6 min read Social Media Marketing is the practice of promoting your business and making sales on social media sites like Instagram, Twitter, and Facebook. Social media marketing is crucial when your company releases a new product and you intend to advertise the launch on social media moreover, it’s a great tool to engage with your customers online. It also counts as social media marketing if you produce interesting material that illustrates the principles and history of your company.

You may boost sales while promoting your company by learning social media marketing strategies and you’ll be successful in reaching more people across platforms that are affordable and successful with social media marketing. By creating high-quality material for social media, you may reach a larger audience. The huge presence of international brands on social media is a predicament to this fact and that’s why you need to incorporate social media marketing.

B2B and B2C Marketing: Are They Really Different?

6 min read In the past, there has been a debate on the differences and similarities between B2B and B2C marketing where some say both are totally different concepts, while some say they are two sides of the same coin. However, I feel B2B and B2C are mutually inclusive concepts with a few common elements.

Business-To-Business (B2B) marketing is the approach to selling your products or service to the business, whereas, Business-To-Consumer (B2C) marketing is the approach to selling your product or services to individuals or direct consumers. So, the only difference between them is the distinctive audiences and the way to communicate with them.

In this blog, we’ll explore the key areas where they overlap and some of their distinct characteristics. We will also discuss their evolution into a modern marketing concept that will help marketers have a clear view to communicate with target audiences.

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