Latest thoughts from the Olympus

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What is Brand Storytelling and Why is it Important for Your Brand?

8 min read We can start this extract with an overly sophisticated definition of brand storytelling like:

“Brand storytelling uses narratives to create an emotional, value-driven connection between your customers and your brand, with a focus on linking what you stand for to the values you share with your customers.”

And then breaking it down for you word for word. But that wouldn’t be helpful for you as a founder, or as a marketer. To actually implement brand storytelling in your marketing strategy and benefit from it, you need to know the practical definition of brand storytelling, not the jargonese one.

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How Brand Architecture Lead to Deeper Engagement With Your Audience

6 min read Brand Architecture is all about clarity and organization. Imagine how your company’s stakeholders feel when looking at a disorganized portfolio of products, services, or sub-brands – it can lead to disaster.

Even for your team of employees the lack of understanding of the company’s products, services, or brands can mean confusion and mistakes in their work. For investors, it can be a deal breaker.

Imagine the brand architecture as your genealogical tree, where you get to visually understand who came first, who came after, what connections they have, and still each and every one is unique and essential for the whole picture.

So for a company to expand and launch new products or sub-brands without losing the current clients or confusing them, it needs to think about brand architecture at an early stage.

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8 Key Elements of a High Converting Landing Page

10 min read We are aware that you were busy making the best of products and services, and that you’ve finally come up with your final product that is all set to take down the competition and be the new boss!

You have the best of marketers on your side who have built for you, the most dynamic and powerful marketing strategy to help you be at the top of your customers’ list. But all of your efforts converge at the same place, a place so important, that without it, your entire marketing strategy is nothing but a gimmick!

It’s the landing page of your website.

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Real-Time Marketing: A Quick Strategy For Your Brand

5 min read Our lives today revolve around screens, we live within the confines of the digital pixels, that dictate our attention toward what is happening around us. Quirky events and sensational news occupy most of what we see every day. Now for brands to be able to capture these trends and somehow mold them around their product and services to accelerate their growth is an effective way to capitalize on the digital prowess that has been bestowed on us.

As marketers, we call this by another term called Real-Time Marketing (RTM). Real-time marketing is more crucial than ever, especially as consumers come to anticipate quick responses and relationships from brands. Utilizing timeliness gives organizations a chance to demonstrate that they are interconnected with the world outside of their corporate walls. Additionally, they can take advantage of these chances to forge more solid, genuine relationships with their clients.

Still, there’s more to know about it so, let’s dive deeper into the RTM world and understand what it is and how brands can leverage its utilities…

How to Build an Impactful Blockchain Branding

5 min read Do you think building a blockchain branding strategy is any different than building a brand for another market? The simple answer would be YES.

But that would be like saying Blockchain is the future – you already know that! You are coming along because you need to know how.

One thing that everyone can agree on, from startups to big enterprises – is that without a brand you are nothing. Your brand is your reputation. It is quite literally your most valuable asset.

Branding is how your business expresses itself and how it is perceived by the community. That’s why no professional designer will create a logo for your company without an in-depth briefing. Because a great branding strategy comes from a deep knowledge of the brand, the market, and its personas. Only after intense research, you can start creating the logo, color palette, typography, tone of voice, and other features.

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