8 min read Twitter is a great place to be in! It’s probably the most engaging and active social media platform of all with a consistent influx of the latest updates, news, and opinions. The platform is always action-packed and ready to engage with you on the first sign of your arrival!

But this uninterrupted flow of tweets and the high levels of engagement end up acting as a double-edged sword, because your tweets will probably disappear under the pile in 1 second and all you’ll be left with is a handful of likes and retweets.

Therefore, as a brand, you need to have a proper grasp of Twitter Marketing so that you can leverage your ideas to extract the highest amount of conversions from the platform. Because for the same amount of effort that you put elsewhere, you can probably generate more leads on Twitter than any other platform or social media ads, all thanks to its high activity structure!

But that’s not the only reason why you should be excited about Twitter ads.