NFT and Music: Pepsi’s First Mic Drop
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8 min read In recent years, the use of blockchain has spread and more applications for it are emerging all the time. In the blog, we will work on how to develop a content marketing strategy for a company that is at the core of this developing technology.
Blockchain technology was created to solve a lot of security issues that were seen in the banking industry. To make it accessible to the public, it needed an interface and that is what blockchain provides: an orderly system which manages the integrity of transactions that can be viewed by all yet still has accuracy and privacy.
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6 min read Angel investors are private investors willing to invest in an early-stage business and offer their support at a nascent stage where other investors are unwilling to invest. These initial investments by angel investors are called angel investments.
When businesses reach a stage where they see their growth plateau due to a lack of capital and resources, they look for external investments in return for convertible debt or equity of the company. These investments bring in the support of a veteran investor with an established network in the industry that solicits growth and gives them the extra capital to invest in the infrastructure and marketing costs to take their brands to the next level.
But convincing an angel investor to invest in your venture is a challenging task. You have to convince the investor that your venture has a positive future and that you are a competent entrepreneur, who has the guts to face challenges head-on and emerge victorious in the end. You have to convince them of your passion, ambition, and will to succeed no matter what. And you have to do all of this in a high-stress environment within the span of a meeting that lasts about 30 to 90 minutes.
7 min read Web3
7 min read A whitepaper is essentially a long form of content that is used by projects, especially to promote their initial coin offering (ICO) and raise more funds. In the web 3 ecosystem, the purpose of whitepapers is to establish thought-leadership and authority in their space, to communicate the inherent potential of the project, or to convince people to consider subscribing to their ICO.
Whitepapers are also used to introduce a new idea or a blockchain-based solution to solve an existing problem, or to boost awareness of the project among the audience. But the most significant use case of whitepapers in web 3.0 is to make ICOs successful.
ICOs are a crucial step in the development of a web 3 project and whitepapers allow web 3 projects to communicate their intrinsic value to the investors and convince them of their value and their prospects as an investment.
A whitepaper is similar to an ebook in terms of length, and the type of content it contains, but has some clear distinctions that make it slightly different:
– It is written for a more technical audience and has a formal tone. It uses technical terms and jargon that are difficult for the general audience to grasp.
– It is a heavily researched document and utilizes visuals, statistics, graphs, and reports to back the explanation.
A well-written whitepaper allows web3 projects to make a strong statement about themselves and spread awareness in the marketplace. Its primary goal is to convince the audience that the project is worth their investment and that the prospects of the project are bright and imply a potential upside in the forthcoming days.
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