5 min read Do you think building a blockchain branding strategy is any different than building a brand for another market? The simple answer would be YES.

But that would be like saying Blockchain is the future – you already know that! You are coming along because you need to know how.

One thing that everyone can agree on, from startups to big enterprises – is that without a brand you are nothing. Your brand is your reputation. It is quite literally your most valuable asset.

Branding is how your business expresses itself and how it is perceived by the community. That’s why no professional designer will create a logo for your company without an in-depth briefing. Because a great branding strategy comes from a deep knowledge of the brand, the market, and its personas. Only after intense research, you can start creating the logo, color palette, typography, tone of voice, and other features.