Latest thoughts from the Olympus

How to Develop a Content Marketing Strategy for Blockchain Projects?

8 min read In recent years, the use of blockchain has spread and more applications for it are emerging all the time. In the blog, we will work on how to develop a content marketing strategy for a company that is at the core of this developing technology.



Blockchain technology was created to solve a lot of security issues that were seen in the banking industry. To make it accessible to the public, it needed an interface and that is what blockchain provides: an orderly system which manages the integrity of transactions that can be viewed by all yet still has accuracy and privacy.

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How to Pitch and Raise Angel Investment

6 min read Angel investors are private investors willing to invest in an early-stage business and offer their support at a nascent stage where other investors are unwilling to invest. These initial investments by angel investors are called angel investments.

When businesses reach a stage where they see their growth plateau due to a lack of capital and resources, they look for external investments in return for convertible debt or equity of the company. These investments bring in the support of a veteran investor with an established network in the industry that solicits growth and gives them the extra capital to invest in the infrastructure and marketing costs to take their brands to the next level.

But convincing an angel investor to invest in your venture is a challenging task. You have to convince the investor that your venture has a positive future and that you are a competent entrepreneur, who has the guts to face challenges head-on and emerge victorious in the end. You have to convince them of your passion, ambition, and will to succeed no matter what. And you have to do all of this in a high-stress environment within the span of a meeting that lasts about 30 to 90 minutes.

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What is Brand Storytelling and Why is it Important for Your Brand?

8 min read We can start this extract with an overly sophisticated definition of brand storytelling like:

“Brand storytelling uses narratives to create an emotional, value-driven connection between your customers and your brand, with a focus on linking what you stand for to the values you share with your customers.”

And then breaking it down for you word for word. But that wouldn’t be helpful for you as a founder, or as a marketer. To actually implement brand storytelling in your marketing strategy and benefit from it, you need to know the practical definition of brand storytelling, not the jargonese one.