Supra and its Metaverse Multiverse Program
4 min read The
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6 min read Angel investors are private investors willing to invest in an early-stage business and offer their support at a nascent stage where other investors are unwilling to invest. These initial investments by angel investors are called angel investments.
When businesses reach a stage where they see their growth plateau due to a lack of capital and resources, they look for external investments in return for convertible debt or equity of the company. These investments bring in the support of a veteran investor with an established network in the industry that solicits growth and gives them the extra capital to invest in the infrastructure and marketing costs to take their brands to the next level.
But convincing an angel investor to invest in your venture is a challenging task. You have to convince the investor that your venture has a positive future and that you are a competent entrepreneur, who has the guts to face challenges head-on and emerge victorious in the end. You have to convince them of your passion, ambition, and will to succeed no matter what. And you have to do all of this in a high-stress environment within the span of a meeting that lasts about 30 to 90 minutes.
8 min read We can start this extract with an overly sophisticated definition of brand storytelling like:
“Brand storytelling uses narratives to create an emotional, value-driven connection between your customers and your brand, with a focus on linking what you stand for to the values you share with your customers.”
And then breaking it down for you word for word. But that wouldn’t be helpful for you as a founder, or as a marketer. To actually implement brand storytelling in your marketing strategy and benefit from it, you need to know the practical definition of brand storytelling, not the jargonese one.
7 min read The fact that you’re reading this blog underscores the scope and efficacy of content marketing for brands. You can establish leadership in your niche and convince people to buy from you, by churning out good content and that’s the gist of it.
Content marketing started out as an interesting new concept in the world of marketing after the Internet opened doors of accessibility for people regardless of physical boundaries. But what started out as an experiment by marketers around the globe became a central pillar in the new-age digital marketing.
With the rise of social media platforms and dynamic web pages, a major chunk of attention shifted towards meaningful content. And attention is a great opportunity to sell. If you can convince people that your brand is reliable and trustworthy by giving away true insights to people. You will garner some really high-quality leads, slowly but surely.
And the best part is that it is completely organic and therefore, a sustainable strategy for a brand to new customers. Think of any brand, no matter how big or small, they have a meticulous content marketing strategy in place, not because it’s a trend, but because it’s really effective.
Content marketing can give you ROIs that you can’t possibly achieve through paid marketing campaigns. No matter what industry you belong to, if you have a business, you need a good content marketing strategy to survive the vicious competitive environment and our conversation today is all about how you can build the perfect content marketing strategy for your brand.
6 min read Brand Architecture is all about clarity and organization. Imagine how your company’s stakeholders feel when looking at a disorganized portfolio of products, services, or sub-brands – it can lead to disaster.
Even for your team of employees the lack of understanding of the company’s products, services, or brands can mean confusion and mistakes in their work. For investors, it can be a deal breaker.
Imagine the brand architecture as your genealogical tree, where you get to visually understand who came first, who came after, what connections they have, and still each and every one is unique and essential for the whole picture.
So for a company to expand and launch new products or sub-brands without losing the current clients or confusing them, it needs to think about brand architecture at an early stage.
7 min read Web3
7 min read A whitepaper is essentially a long form of content that is used by projects, especially to promote their initial coin offering (ICO) and raise more funds. In the web 3 ecosystem, the purpose of whitepapers is to establish thought-leadership and authority in their space, to communicate the inherent potential of the project, or to convince people to consider subscribing to their ICO.
Whitepapers are also used to introduce a new idea or a blockchain-based solution to solve an existing problem, or to boost awareness of the project among the audience. But the most significant use case of whitepapers in web 3.0 is to make ICOs successful.
ICOs are a crucial step in the development of a web 3 project and whitepapers allow web 3 projects to communicate their intrinsic value to the investors and convince them of their value and their prospects as an investment.
A whitepaper is similar to an ebook in terms of length, and the type of content it contains, but has some clear distinctions that make it slightly different:
– It is written for a more technical audience and has a formal tone. It uses technical terms and jargon that are difficult for the general audience to grasp.
– It is a heavily researched document and utilizes visuals, statistics, graphs, and reports to back the explanation.
A well-written whitepaper allows web3 projects to make a strong statement about themselves and spread awareness in the marketplace. Its primary goal is to convince the audience that the project is worth their investment and that the prospects of the project are bright and imply a potential upside in the forthcoming days.
6 min read Twitter is a fast-paced platform. Where tweets come and pass by at blazing speeds and it’s almost impossible to stand out with your tweets alone, at least in the initial stages. Individuals who did build a community on Twitter have the benefit of extra exposure and reach and can easily trend a topic on a whim if they wanted to.
These benefits are hugely sought after by brands who wish to promote their products through social media platforms.
Trust me when I say this, Twitter is the fastest way to promote a product and if used in the right manner can give you insane ROIs for a fraction of the money you spend on other channels.
So one thing is clear from our conversation so far, you need a strong presence on Twitter and an even stronger community to magnify your marketing efforts!
But how to build a community on Twitter?
Follow these tips and stay consistent with your efforts and I promise you that you will see the results!
10 min read We are aware that you were busy making the best of products and services, and that you’ve finally come up with your final product that is all set to take down the competition and be the new boss!
You have the best of marketers on your side who have built for you, the most dynamic and powerful marketing strategy to help you be at the top of your customers’ list. But all of your efforts converge at the same place, a place so important, that without it, your entire marketing strategy is nothing but a gimmick!
It’s the landing page of your website.
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