Latest thoughts from the Olympus

referral-marketing-thumbnail

Referral Marketing: How to Apply to Your Business

8 min read My friends often ask me for restaurant referrals. Which makes sense, given that I really enjoy going out and eating in nice places. In fact, I’ve even created my own rating system according to ambiance, taste, cost, and overall experience.



And to my happy surprise, the owner of the restaurant that I most often suggest to my friends, realized how many referrals I’ve made and decided to thank me by giving a special bottle of wine last time I visited. I was, of course, very glad by his gesture and ended up calling even more friends to go there, always telling them about this awesome experience.



This is a classic case of a win-win for all parties: I was happy, my friends had a great time, and the owner increased his revenue and won more loyal customers.



This, my friends, is Referral Marketing. And today you are going to understand once and for all how to use it for your brand.

How to Develop a Content Marketing Strategy for Blockchain Projects?

8 min read In recent years, the use of blockchain has spread and more applications for it are emerging all the time. In the blog, we will work on how to develop a content marketing strategy for a company that is at the core of this developing technology.



Blockchain technology was created to solve a lot of security issues that were seen in the banking industry. To make it accessible to the public, it needed an interface and that is what blockchain provides: an orderly system which manages the integrity of transactions that can be viewed by all yet still has accuracy and privacy.