Ivrit Club
Hebrew Summer Expedition
Marketing Strategy, UX/UI Design, Social Media, Paid Campaigns
The Challenge & Solution
CHALLENGE: Revital, the founder of Ivrit Club, had a new service to launch for a new audience and needed our help to market it, as she had a short-time to launch it and her budget was limited.
SOLUTION: We quickly mapped and narrowed down her audience, channels, competitors, keywords, data, and designed an appealing campaign to attract and convert. After analyzing the scenario and creating a marketing plan for the Summer Hebrew Expedition by Ivrit Club, we started to put it into action.
Results
First, we designed a landing page based on the principles of UX/UI and copywriting, created a Calendly and WhatsApp account to facilitate peer-to-peer contact, an Instagram account to expand their reach and captivate the new personas, and weekly content on social media to boost the awareness among current followers. Then we designed the printed version of the student’s Hebrew Tour Book and carefully built a Google Ads campaign with the best keywords to maximize conversion.
The numbers can’t lie. In 30 days, we reported:
$1.93
average Cost per Click (CPC)
$1.93
conversion rate (CTR)
$1.93
conversions on the Landing Page
Client Testimonial
“The experience was great! In each of the services I felt that through the conversations with the excellent team, and the director of Olympus, together we could increasingly tailor both the content and the design until I got results that I was most pleased with! I will continue to work with Olympus in terms of my digital visibility, and I recommend working with them.”
Revital Zacherie, Founder of Ivrit Club
