8 min read We can start this extract with an overly sophisticated definition of brand storytelling like:

“Brand storytelling uses narratives to create an emotional, value-driven connection between your customers and your brand, with a focus on linking what you stand for to the values you share with your customers.”

And then breaking it down for you word for word. But that wouldn’t be helpful for you as a founder, or as a marketer. To actually implement brand storytelling in your marketing strategy and benefit from it, you need to know the practical definition of brand storytelling, not the jargonese one.