Latest thoughts from the Olympus

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Referral Marketing: How to Apply to Your Business

8 min read My friends often ask me for restaurant referrals. Which makes sense, given that I really enjoy going out and eating in nice places. In fact, I’ve even created my own rating system according to ambiance, taste, cost, and overall experience.



And to my happy surprise, the owner of the restaurant that I most often suggest to my friends, realized how many referrals I’ve made and decided to thank me by giving a special bottle of wine last time I visited. I was, of course, very glad by his gesture and ended up calling even more friends to go there, always telling them about this awesome experience.



This is a classic case of a win-win for all parties: I was happy, my friends had a great time, and the owner increased his revenue and won more loyal customers.



This, my friends, is Referral Marketing. And today you are going to understand once and for all how to use it for your brand.

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How Brand Architecture Lead to Deeper Engagement With Your Audience

6 min read Brand Architecture is all about clarity and organization. Imagine how your company’s stakeholders feel when looking at a disorganized portfolio of products, services, or sub-brands – it can lead to disaster.

Even for your team of employees the lack of understanding of the company’s products, services, or brands can mean confusion and mistakes in their work. For investors, it can be a deal breaker.

Imagine the brand architecture as your genealogical tree, where you get to visually understand who came first, who came after, what connections they have, and still each and every one is unique and essential for the whole picture.

So for a company to expand and launch new products or sub-brands without losing the current clients or confusing them, it needs to think about brand architecture at an early stage.

How to Build an Impactful Blockchain Branding

5 min read Do you think building a blockchain branding strategy is any different than building a brand for another market? The simple answer would be YES.

But that would be like saying Blockchain is the future – you already know that! You are coming along because you need to know how.

One thing that everyone can agree on, from startups to big enterprises – is that without a brand you are nothing. Your brand is your reputation. It is quite literally your most valuable asset.

Branding is how your business expresses itself and how it is perceived by the community. That’s why no professional designer will create a logo for your company without an in-depth briefing. Because a great branding strategy comes from a deep knowledge of the brand, the market, and its personas. Only after intense research, you can start creating the logo, color palette, typography, tone of voice, and other features.

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